Event Details

Behavioral Economics and the Psychology Behind Major Gifts of Assets

Date: Thursday, Jun 23, 2022
Time: 12:00 pm - 1:30 pm PST
Presenter: Russell James
Location: This virtual meeting and webinar will be hosted on Zoom.

Big gifts are different. The messaging is different, the structures are different, and the psychology is different. In this webinar, Professor Russell James will review the scientific research, experimental findings, and theory that underlie the most effective practices for encouraging these transformational donations. You will come away with an understanding of both the practical fundraising “how” and the research-based “why” of raising large donations. When you are ready to “go big” with your fundraising, this is the presentation for you!

This is a pre-recorded webinar from PG Calc that was originally presented on May 26, 2022.

$15 for SDPGP Members
$25 for Non-members

This webinar is approved for 1.5 hours of CFRE Continuing Education points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification. To track credits from this series, you can request a form by emailing register@sdpgp.org or you can download it from the SDPGP.org website here. The activity organizer is PG Calc and you should use the original date of the webinar (May 26, 2022) in your CFRE application.

This series of webinar presentations is generously sponsored by The San Diego Foundation.
Sponsored By:
The San Diego Foundation

For more information about the event please contact us.
We hope you can join us!
The San Diego Planned Giving Partnership